Job - CHIEF MARKETING OFFICER - INSURANCE
CHIEF MARKETING OFFICER - INSURANCE
Insurance, Dar es Salaam, Tanzania

The Marketing manager will be responsible for planning, development and execution of the strategic plan for marketing and communication initiatives. The incumbent will be responsible for building creative and integrated strategies to build brand awareness to capitalize on market opportunities and generate demand.

Position Published
14 May 2019
Position Updated
14 May 2019
Applications Received
83 Applications
Talent Search
In Progress
Shortlist In Progress
3 Shortlisted
Interviews Pending
0 Interviewed
Job Offer Pending
45% Complete
45%
14 May
23551
Applications Received
Search In Progress
Shortlist In Progress
Interviews Pending
Job Offer Pending
83 Applications
3 Candidates Shortlisted
0 Candidates Interviewed
45% Complete
Job Specification
Reporting Structure
Reporting To
MD
Supervision Of
Support Staff
Interacts With
Clients, Staff
Job Description
Develop and implement appropriate strategies for advertising and communication
Work closely with Sales, Technical and Project teams to define product lines and market penetration plans
Oversee creation and delivery of press releases, advertisements, and other marketing materials and ensure messages are consistent and up-to-date
Design print ads and publications including letterheads, business cards, etc.
Oversee implementation of the marketing strategy including campaigns, events, digital marketing and PR
Undertake market trend analysis of competitive environment and consumer trends for market segmentation, targeting and position for each product line
increasing search engine efficiencies, reputation and recognition
Manage marketing budget for all staffing, resources and capital purchases
Candidate Specification
Experience
8 years
Education Level
Degree
Qualifications
Marketing
Software
MS tools
Equipment
Trade Related
Knowledge Of
Project Management and Marketing Trends
Skills To
Communicate effectively
Ability To
develop strong relations and work with senior level executives
Personality
Solid business acumen, decision-making and problem solving skills
Other
Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint) and graphic designing abilities
Organisation
Industry
Insurance
Culture
Multicultural
Gender Profile
Mixed
Age Profile
Any years of age
Terms And Conditions
Employment
Permanent
Location
Dar es Salaam, Tanzania
Remuneration
Negotiable
- in USD
Not Calculated
Currency conversions are provided only for comparative purposes.
Remuneration will be paid in TZS.
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